Thompson's launches new brand campaign
1st October 2009
Thompson's has launched a new brand campaign featuring brand ambassador Robbie Deans. Advertising will appear in selected Health & Wellbeing, Lifestyle and Newspaper inserted magazines between October 2009 and June 2010.
The campaign features 6 executions, each of which features Robbie Deans as 'hero' and each headline a philosophy on life, human nature or values – shared by Robbie Deans and Thompson's. The Thompson's tagline for the campaign - "Results are in our nature" – reinforces the Thompson's brand positioning of nutrition delivering measurable health benefits. The print ads are supported by point of sale in selected pharmacies and health food stores.
The campaign is unique in a category where sports personalities are used to communicate product benefits rather than build brand values and trust.
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